MAM

Percept/H bags creative mandate of Next Care’s Deo

MUMBAI: Percept/H has been awarded the creative mandate of Next Care‘s to-be-launched perfumed body deodorant brand - Next.


The agency won the account following a multi-agency pitch initiated in July 2011. The size of the business is estimated to be around Rs 30 million.


Gouri Group, the parent company, plans to formally launch the new brand in February 2012.
 
Percept/H is planning to devise a creative strategy which will be prominent in the already cluttered deodorant market, the agency said.


It will also start various activities like Above the Line (ATL), Below the Line (BTL), Out of Home (OOH) and Digital as a part of integrated brand building exercise to increase their consumer connect.
 
Percept/H CEO Prabhakar Mundkur said, "We at Percept, have always had the entrepreneur living inside us. Therefore, going with this belief, we decided to partner the company for the launch of Next brand in India. Our endeavour would be to create a distinct imagery for the brand which is closer to the real world."


Next Care Managing Partner Parminder Sadhu added, "To start with, the agency needs to chalk out a roadmap for NEXT. They need to create a new identity and brand strategy which will enable the brand to meet a turnover of Rs 240 million in the first year of its launch." Sent on my BlackBerry® from Vodafone.

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