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Percept to manage wrestler Sushil Kumar's brand endorsements

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MUMBAI:Percept Talent has signed up with celebrated World Champion wrestler Sushil Kumar as an ?Exclusive Talent?.

Under the terms of agreement, the company will be solely responsible for strategising and managing Kumar?s brand endorsements, media activities and media rights, brand and image management, digital rights and licensing and merchandising rights and all promotional activities in the arena of wrestling.

Percept Talent CEO Rajnish Sahay said, "Sushil is a shining star in the world of wrestling, and we are extremely fortunate to have him on board with Percept. We will adopt an aggressive, proactive, 360-degree strategy for an ace talent like Sushil and ensure all avenues of reach and exposure are explored and capitalised upon. Percept Talent will seek out new opportunities and avenues in the rapidly changing sports, entertainment, media and digital landscape to ensure that Sushil receives unparalleled exposure across the global arena."

Kumar recently made India proud by winning the Gold medal at FILA 2010 in Moscow and has gone on to become the highest-ranked wrestler on the international circuit. Apart from this colossal feat, Kumar has achieved many accolades including winning the bronze medal at the 2008 Olympics. In July 2009, he was awarded with the Rajiv Gandhi Khel Ratna, India?s highest honour in Sports.

Kumar has also been lapped up by National Egg Co-ordination Committee (NECC) as its brand ambassador by way of a three-year deal.

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