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Percept Media hires Raman as chief planning officer

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MUMBAI: Percept Media, the media planning, buying and evaluation arm of Percept Ltd, has appointed Srikanth Raman as chief planning officer (CPO).

Raman joins from Starcom MediaVest, where he was general manager handling research and strategy for their clients. He spent six years in the company.

In his new role, Raman will be responsible for creating differentiated strategic based media solutions for the clients. These solutions will be sourced from research and consumer insights undertaken by him and his team, the company said.

Over and above developing media solutions for the company, he will also be leading Percept Media?s strategic alliance with Pointlogic which was announced recently. He will be responsible for overseeing the integrated intelligence services offered under this association for marketers in India.

Raman comes with over 20 years of experience in the media industry in developing communication and media strategies for brands. He started his career in strategic planning in Enterprise and Nexus Equity. Later he joined Mudra Communications and spent close to seven years.

Raman has been a part of the leadership team in all his past organisations, overseeing macro level of communications for clients like Proctor & Gamble, Jet Airways, Asian Paints, Raymonds, Singapore Tourism, LIC, Indian Oil and Western Union.

Percept Allied Media CEO Shripad Kulkarni said, "Srikanth?s varied background across critical branding portfolios will add tremendous value to Percept Media which is a young company growing at a break neck speed. He is the best person to take forward our exclusive tie-up with Pointlogic."

Raman added, "Percept Media has successfully created a robust business model in a very short span of time and are the market leaders today in the media spectrum. I am extremely delighted to join them at their current diversification curve and do look forward to apply my learnings in building various successful verticals within the company."

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