MUMBAI: The Percept Group has been roped in to handle the SSK LED Lights creative and media account.

IBD India, a Percept Hakuhodo company, will handle the brand communication for SSK LED Lights. The media duties for the brand will be handled by Allied Media, the media arm of Percept Limited.

The estimated communication budget is between Rs 550 - 600 million.

SSK Group brought SSK-LED Lights to India with intent to exclusively manufacture and sell LED lighting solutions. The promise of LED as lighting solutions for future due to its cost, energy and environment efficiency has prompted SSK to launch this venture.

SSK Group managing director Govind Uttamchandani said, "IBD‘s understanding of our product, it‘s market and eco system backed by their consumer‘s understanding made us comfortable. The creative approach that came aligned with their long term strategy sealed our choice."

IBD India managing director Rahul Gupta said, "LED Lights is a game changer in the lighting industry and we are excited about partnering with the brand."" Establishing and anchoring SSK as a pioneer in sustainable lighting solutions that has every bit of benefit in favour of the consumer will be our first step with plenty planned ahead."

IBD India is an integrated brand development company and specialises in providing holistic solutions across the brand spectrum - from advertising, films, identity management to interactive media and other touch points.