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Pepsi launches ad campaign with new brand ambassador Unmukt Chand

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MUMBAI: Pepsi has launched the second leg of ‘Oh Yes Abhi!‘ ad campaign featuring the Under-19 Indian Cricket Team captain Unmukt Chand as its new brand ambassador.

Chand features in the ad-film that brings alive the ultimate face-off between him and the captain of the Indian cricket team MS Dhoni along with Virat Kohli and Suresh Raina. The fun and entertaining campaign captures their impatient moments and promises to leave the audiences engaged like never before.

PepsiCo India senior director – marketing (Colas, Juices and Hydration) Homi Battiwalla said, "Pepsi is known to be the first brand to identify youth icons early in time and tap talent with tremendous potential and credibility. We are proud to associate with Unmukt Chand, who truly reflects Pepsi‘s Oh Yes Abhi! attitude and are confident that he will lead the next-generation of players who personify the same philosophy. He is eager to be a part of the Indian cricket team and is performing consistently to achieve his goals… we wish him all the best and look forward to an exciting journey with him".

"Our latest campaign takes forward the ‘Oh Yes Abhi‘ philosophy and brings alive Unmukt‘s impatient moments in his first ever ad-film with MS Dhoni, Virat Kohli and Suresh Raina. The film showcases the young emerging star impatient to be a part of the Indian cricket team which exemplifies our positioning in a fun and exciting manner," he further added.

The TVC brings alive Pepsi‘s youthful irreverence and demonstrates the â€?Oh Yes Abhi!‘ moments of these Pepsi brand ambassadors and youth icons.

Chand is shown waiting impatiently, all anxious to get hold of a Pepsi bottle, while Dhoni, Kohli and Raina are also waiting to get their hands on it. What one sees next is an entertaining war of words between the youth icons and the rising star.

The campaign has been created by Pepsi‘s creative AoR JWT.

JWT India ECD Surjo Dutt said, "The young cricket star Unmukt shows his impatient side in a refreshing and cool manner, bringing alive the philosophy of Oh Yes Abhi!."

The campaign takes forward Pepsi‘s new journey in India with a refreshed new positioning and belief - "Oh Yes Abhi!". To bring it alive for consumers, the brand had launched a mega campaign starring Ranbir Kapoor, Dhoni and Priyanka Chopra last month that captured their impatient moments.

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