MAM

Pepsi, HUL launch Lipton Ice Tea

MUMBAI: The year marks the coming together of two FMCG giants, PepsiCo India and Hindustan Unilever Limited (HUL).


They announced the launch of Lipton Ice Tea in the Indian market. Lipton Ice Tea is made of tea leaves, real sugar, and natural fruity flavors that promise to refresh naturally. It is targeted at the 16?29 year urban affluent healthy hedonists- young-minded people who enjoy life but also understand the importance of healthier choices. 
 
PepsiCo India executive director ? innovation Geetu Verma said, ?Today?s urban young adults are looking for a drink that is delicious, but also healthier. Tea is a familiar and preferred beverage option in India and ice tea is fast gaining popularity amongst the young consumers. Lipton Ice Tea is a global product that offers a combination of great taste and refreshment on the go. We are confident that the product will resonate strongly with our target audience.?


HUL GM beverages Arun Srinivas said, ?While tea drinking is an entrenched habit among the Indian consumers, the youth in India are looking at more contemporary formats and healthy offerings. Ice Tea ticks both the boxes and it can get the youth into the tea category. Lipton?s tea expertise coupled with its strong equity places it in the pole position to service this emerging consumer need. We strongly believe that PepsiCo?s strengths in QSRs and Hindustan Unilever?s strengths in MT and Family Grocer channels will help grow this nascent category."


PepsiCo India has launched the Ready to Drink Lipton Ice Tea in the PET format in the Delhi NCR Region and the company plans to introduce the product in other markets across India in a phased manner.


Priced at Rs 25 for a 350 ml PET bottle, Lipton Ice Tea will be available in two variants: Green Tea in Mint and Lemon flavour and Black Tea in lemon flavour.
 
 
HUL is launching the PET bottle in Modern Trade in the top 28 cities across India. HUL will also be launching the product in the tetra and powder formats.


The powder will be priced at Rs 85 for the lemon variant and Rs 95 for the Mint and Lemon variant for 250g. Besides this there will also be a sampler pack priced at an introductory offer of Rs.15 in both the variants. The Tetrapack will be priced at an introductory offer of Rs.70 for the Black tea in lemon flavor and Rs.75 for the Green tea in Mint and Lemon flavor.


PepsiCo India and Hindustan Unilever have launched the product in India under Pepsi Lipton International, a 50:50 joint venture between Pepsi and Unilever to manufacture and markets Lipton Ice Tea variants in 67 countries.
 
 
With the launch of this ?naturally refreshing?, ready to drink ice tea, PepsiCo India has further strengthened its health and wellness product portfolio along with other brands like Quaker Oats, Aliva, Nimbooz, Tropicana 100 per cent and the recently launched Lehar GlucoPlus.


The Lipton Ice Tea launch will be supported by a 360 degree marketing mix. Both the companies will drive trials there will be large scale experiential sampling across malls, multiplexes, corporates and colleges. In-store visibility will be driven through customised Lipton Ice Tea chillers.
 

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/birla.jpg?itok=ZSHorrmj
Birla Gold & BBH team up for another power pact film

Birla Gold, the cement brand of the B.K. Birla Group of Industries launched its new ad campaign marking the beginning of the latest Pro Kabaddi League season and commemorating its association with Patna Pirates, three-time winning champions.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/fbb.jpg?itok=8qWOjTIx
fbb launches its festive collection at Mumbai Airport

The season for shopping has begun and people all over the country have increased their spending budgets to ensure they look their best this season.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/air.jpg?itok=kjY89OT1
Air Canada Brings Global ‘Fly the Flag’ Initiative Celebrating Equality, Inclusivity and Diversity to India

Air Canada, Canada's largest domestic and international airline, has been strengthening connections between India and Canada since 2015 with three new direct routes introduced in less than two years. To celebrate people making a mark in India, Air Canada is bringing its global ‘Fly the Flag’...

MAM Marketing Below The Line
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/12/carvaan.jpg?itok=KcaOlPoM
Saregama Caravan asks to ditch the 'Shor' this Diwali

Diwali is many things to us. Homecomings, get-togethers, celebrations, gifts, lights, sweets, and shared joy.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/12/tanishq.jpg?itok=O6GUdMmH
Tanishq launches new campaign for Diwali

Jewellery brand, Tanishq has introduced an exquisite collection - Utsava – an enchanting range that showcases the rich culture and beauty of our country, encapsulating the true essence of the festival of lights.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/13/wpp.jpg?itok=qPNuWY5E
The stage is set for WPP’s ‘Date with Data’ – a day-long data summit

Spearheaded by WPP India, alongside WPP’s Data Alliance, Date with Datais a day-long summit that showcases and discusses the impact of data.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/12/col_0.jpg?itok=EzlE7W4x
Enormous Brands strengthens leadership at Gurgaon office

Enormous Brands has bolstered its northern operations with significant appointments across all disciplines.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/12/kartik.jpg?itok=-2KfMgqV
MUFTI was the first brand I signed after the success of Sonu Ki Titu Ki Sweety - Kartik Aaryan

Kartik Aaryan is an inspiring success story in Bollywood; a star who has made it on his own. One man who could relate to Kartik’s journey was Kamal Khushlani, Founder and MD of MUFTI, a revered fashion brand.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/12/anita.jpg?itok=exM61YTs
VMLY&R INDIA APPOINTED TO REVAMP ANITA DONGRE’S WEBSITE

Fashion designer Anita Dongre’s label House of Anita Dongre has appointed VMLY&R India, a full-service global digital marketing agency, to work on the user experience and creative revamp of the website.

MAM Media and Advertising Media Agencies

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories