MUMBAI: Kicking off the autumn winter season with exuberance and new spirits, Pepe Jeans London is unveiling its new global advertising campaign.
 
 
Continuing its association with international football superstars, the highest selling jeans and casual wear brand has signed Robert Pires, Arsenal midfielder and French player, for Autumn Winter 05 advertising campaign. International super model Diana Dondoe is the femme fatale alongside the soccer player in the campaign. The campaign has been released in all Pepe Jeans exclusive stores. It will soon be featured in English dailies, fashion magazines and billboards this month in October all across the country.
 
 

Pepe Jeans country head Chetan Shah said, “We are enduring our concept of teaming-up international football superstar and super model for our AW05 advertising campaign. Anyone who ardently follows soccer will know what a brilliant player Robert Pires is. He is one of the most-followed youth icon and his ‘cool’ temperament and looks gels well with our brand personality. The sexy and striking Diana Dondoe is definitely grabbing the audience’s attention.

“The advertisement campaign is stunning and successful in grabbing attention. This clutter breaking advertisement is anticipated to work very well on billboards and magazines. In true Pepe signature style the ad speaks for itself”.
 
 

The campaign has been conceptualised and created by Micheal Jansson in Paris. Pepe Jeans says that he is one of the most respected and sought after photographer/directors in the international fashion world today. His fashion advertising images have been seen in campaigns for Armani, Calvin Klein and Hugo Boss to name a few, as well as in editorial spreads for Italian Vogue, American Vogue, British Vogue, Numero etc.