Mumbai: British publishing company Pearson has launched a new ad film featuring its brand ambassador Vicky Kaushal. The recently launched ad film is conceptualised by the creative agency Bang In the Middle (BITM). With this new film, Pearson aims to strike a chord with students across the country.

The ad film is currently live on social media in four languages- Hindi, Tamil, Telugu, and Kannada. It talks about how learning and the process of preparation have become easily accessible for everyone with the help of digital learning solutions and content.

As the ad film opens, Kaushal can be seen doing a voice modulation activity which highlights the kind of efforts that go into the preparation to get the best shot. “As an Actor, Meri Sabse Badi Strength Hai Preparation,” says Kaushal in the ad film to highlight the importance of companies like Pearson who can provide strong support to learners throughout this process.