Mumbai: Beverage giant Parle Agro has introduced a delicious new variant to their disruptive flavoured milk portfolio - Smoodh Hazelnut Chocolate. The new offering is the fourth addition to their widely loved dairy beverage range.

Parle Agro has also introduced a high-intensity campaign for the new offering targeting consumers across India. This includes visibility in 90+ channels, digital platforms as well as across one-third of cinemas across India. 

Crafted by combining the irresistible taste of top-quality hazelnuts and chocolate and blended with the goodness of milk, the new Smoodh Hazelnut Chocolate is a wholesome, energy-boosting, and nourishing drink. Its creamy and silky texture coupled with the rich taste of hazelnut chocolate is a complete delight to the taste buds and will light up your day in a healthy way. 

Smoodh Hazelnut Chocolate is available in Parle Agro’s classic and convenient, single serve Tetra Pak at the price of Rs 10 for an 85 ml pack. Hazelnut-based offerings are typically priced higher than others. Driven by their resolute mission to bring best-in-class products to consumers across India, Parle Agro has been able to once again, draw on their innovative and technology-driven approach to offer a hazelnut flavoured chocolate milk drink at the incredible value of Rs 10, a price dominated by Parle Agro in the beverage category. 

Commenting on the launch of the new flavour, Parle Agro joint managing director & CMO Nadia Chauhan said, “We are delighted to introduce Smoodh Hazelnut Chocolate and bring the rich taste of hazelnut and chocolate to consumers across India. This offering is another unique innovation from Parle Agro and we are confident it’ll see much love and acceptance from consumers.”

Apart from Hazelnut Chocolate, the other three flavours that Smoodh is available in are ‘Chocolate Milk’, ‘Toffee Caramel’ and ‘Coffee Frappe’.