MUMBAI: Parle Agro has released the first TVC for its new snack brand ‘Hippo‘.

Conceptualised by Creativeland Asia, the film has been directed by Ram Madhavani. Equinox Films is the production house. The commercial, shot in Mumbai, has been released in seven languages.
 
Says Parle Agro joint managing director & CMO Nadia Chauhan, "With the new TVC for Hippo, we have attempted to move away from category norms. Hippo doesn‘t want to be a me-too brand in a category cluttered with frivolousness in its communication. In the TVC, we have tried to integrate a social message into the brand in order to add soul and purpose to Hippo. Hippo has taken snacking responsibly by positioning itself as a solution for hunger." 
 
The TVC is based on the belief that hunger is the root cause of evil - therefore kill hunger, kill evil. The campaign highlights the evils of society being resolved by offering Hippo in situations of conflict, thereby restoring cheer, goodness and happiness amongst people.