New Delhi: Panasonic Life Solutions India has launched a digital public relations campaign - #WelcomeToAdulthood in partnership with the storytelling platform – The Scribbled Stories.
The campaign targets young adults, mostly first-time buyers, who are entering their adulthood phase and are looking to invest in smart, affordable, and sustainable home appliances.
The PR campaign is running on all social platforms – Instagram, Facebook, Twitter, LinkedIn, in collaboration with The Scribbled Stories. The campaign content captures fun, relatable moments that one experiences when entering the adulthood phase of life and how the right appliances can help make that journey a little easier and a little more comfortable and memorable. Be it setting up a new house and buying new appliances for it, or baking a cake at midnight in your microwave or having to do your own laundry, the campaign emphasises on how appliances are a key part of different phases of our life and hence it is important to make a choice that is durable and sustainable.
New city. First job. There’s a lot that goes on when we enter adulthood. To help you make sustainable purchases of home appliances, we are launching #WelcomeToAdulthood in partnership with @thescribstories. Watch this space for more & share your #adulthood moments with us. pic.twitter.com/HwTdkSigEk
— Panasonic India News (@PanasonicInNews) September 14, 2022
The campaign directs consumers to buying guides that will help them understand the know-how of various aspects to look for before making a purchase decision.
Commenting on the campaign, Panasonic Life Solution India head corporate communications Pooja Garg Khan said, “Adulthood is a time when youngsters are experiencing a shift in their lifestyle and have a plethora of choices to make in life – from moving out of home, first job, building new relationships, setting up an apartment, etc. And through this campaign, we want to support the young consumers in this transition to adulthood by helping them make sustainable purchases through our buying guides. These #WelcometoAdulthood buying guides, will allow consumers to educate themselves and make smart well-informed decisions to buy home appliances and contribute to helping them live their best.”
