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Over Rs 149 million spent on govt ads post-DeMo

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NEW DELHI: A sum of Rs 14,95,84,691 (Rs 14.9 crore or Rs 149 million) has been paid by the Directorate of Advertising and Visual Publicity on advertisements published after demonetisation.

The period covered is 9 November 2016 to 25 January 2017, minister of state for information and broadcastng Rajyavardhan Rathore told the Parliament.

DAVP has the practice of making cashless payments to newspapers generally through NEFT. The bill submission period is 60 days from the date of publication of print advertisement. 

The total committed expenditure for awareness regarding digital payment and popularizing action on less cash economy is Rs 93,93,28,566, he said.

A major share of these ads went to the print media, a source said.

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