MUMBAI: North East India‘s OOH services provider Outreach Advertising has bagged a 15-year contract from the Jorhat Municipal Board.

The OOH media will include unipoles, gantries, traffic signals and the only FOB (foot over bridge) in the busy upper Assam town which is only next to Guwahati in the state.

Outreach Advertising MD Sunit Jain said, "It is a defining moment for all of us. This is a very significant development and very much a part of our strategy to significantly increase our footprint in the robustly growing North Eastern market. This will be the first occasion that the region will experience unipoles."

Outreach offers several services in context to full circle OOH service like billboards, hoardings, bus shelters, modern traffic signal system, public conveniences, street lamps.

Outreach has presence across malls, multiplexes and coffee shops across Guwahati, it offers ambient advertising solutions using conventional and innovative media vehicles. In 2011, Outreach introduced Pedal-Ads which are tri-cycles driven by promoters to take the display with the clients‘ audiences.