MAM

Otis India Elevates World’s Tallest Statue - Statue of Unity

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/11/14/OTIS.jpg?itok=vQlGjMPU

MUMBAI: Otis India is providing the vertical transport solutions for The Statue of Unity, named the world’s tallest statue standing at a height of 182 meters, spread over 20,000 square meters. The statue will have ten Otis elevators, including the high speed Skyrise™ elevator, which will run at a speed of four meters per second (MPS). Otis is a unit of United Technologies Corp. (NYSE: UTX).

The massive structure, built by engineering and construction giant, Larsen & Toubro, is dedicated to Sardar Vallabhbhai Patel, India’s first Deputy Prime Minister and leader of independent India. Located in the state of Gujarat, it is erected on the river island called Sadhu Bet, facing the Narmada Dam.

Shri Narendra Modi, Prime Minister of India laid the statue’s foundation stone in 2013 when he was the Chief Minister of Gujarat. The iron needed for the statue and surrounding structure has been collected from 500,000 Indian farmers who donated their used farming instruments, which led to its name - Statue of Unity.

“The Statue of Unity, apart from being a symbol of national pride, is definitely a tribute to India’s engineering skills and project management abilities,” said L&T CEO & Managing Director, S N Subrahmanyan. “It is also a monumental triumph of teamwork with significant contributions from our architects, engineers, consultants and, of course, contributors of global repute like Otis. Otis has done a commendable job interfacing with L&T’s technical requirements adhering to the demanding schedule to commission the elevators on time. It has been an outstanding effort by its leadership to mobilize resources and put it all together.”

“It is an honour and a privilege for Otis to help elevate the Statue of Unity as it makes history,” said Stephane de Montlivault, president Otis Asia Pacific. “This prestigious project, adds to Otis’ long list of iconic structures that count on Otis, like the Statue of Christ the Redeemer (Brazil, Rio de Janeiro), Eiffel Tower (Paris, France), Burj Khalifa (Dubai, U.A.E), Empire State Building (New York, USA) and Petronas Twin Towers (Kuala Lumpur, Malaysia).” 

“Statue of Unity is the nation’s pride and Otis is excited to be part of this stupendous feat.” said Sebi Joseph, president, Otis India. “We are thankful to L&T for choosing Otis to support this challenging project. Otis and L&T teams worked very closely to meet the challenging deadlines.”

The project which caters to visitors, has a public plaza overlooking the Narmada river, food stalls, laser-light and sound show, garden, hotel, convention center, amusement park, research centers, museum as well as a memorial and exhibition hall that focuses on the life and contributions of Sardar Vallabhbhai Patel.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/Rubeena-Sigh-CEO-iProspect-India_hirespic.jpg?itok=8sjWWNiQ
iProspect India launches initiative to empower women

iProspect India, the digital performance agency from Dentsu Aegis Network, has announced its Women@iProspect initiative that will focus on safety, gender diversity, and leadership for its female employees. The initiative is a part of its Women@Dan programme.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/mm.jpg?itok=5I7BE3LL
Mumbai Mirror launches the 2nd leg to the city-wide campaign ‘Operation Khataara’

Mumbai Mirror, the city’s favorite daily, takes its civic campaign ‘Operation Khataara’ to the next level by launching a multimedia campaign.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/role.jpg?itok=I0e8t7go
Role Expansion for Vincy Jathanna, Ipsos Observer IndiaService Line Head

Keeping in view Vincy Jathanna’s stellar performance in growing the business of Ipsos Observer in India

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/WATConsult.jpg?itok=ls3AI8Ud
Guest Column: To win and how to win - The always good question in advertising

Advertising - the shiny shop front of marketing, is famously not a fixed entity. It moves, morphs, adapts, transfigures, gets deformed and always rests with a new face every few months.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/Abhyuday_Jindal-Ajey_Shiledar-Anil_Nair.jpg?itok=hIE2hNZx
L&K Saatchi & Saatchi wins creative mandate of Jindal Stainless Group

Leading Stainless steel conglomerate, Jindal Stainless Ltd. has announced the appointment of L&K Saatchi & Saatchi as its creative Agency on Record (AoR). The appointment follows a multi-agency pitch, which was won convincingly by the Publicis Groupe-owned agency for its superior...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/Olympic_Gold-Tata_Motors.jpg?itok=7PDtt9QW
Tata Motors launches elite wrestlers development program

After announcing itself as the principal sponsor of the Wrestling Foundation of India (WFI) in August, Tata Motors Commercial Vehicles Business Unit (CVBU) has further extended its support to the sport in an exemplary way by setting up the ‘Tata Motors Elite Wrestlers Development Program’. The...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/Believe.jpg?itok=Kd-jOrDg
Thrive Global India launches editorial campaign - 'Believe'

Thrive Global India recently launched its editorial campaign “Believe”, which will tell extraordinary stories of finding and nurturing belief in situations that, at the outset, appear bleak. This was kickstarted by an honest conversation between Thrive's founder and CEO Arianna Huffington and actor...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/12/ficci.jpg?itok=4K2Fvclx
Indian Foodservice industry to reach Rs 5,52,000 crore by 2022 with a 10% growth

Industry leaders of the Indian Food Service Retail sector today highlighted the upcoming golden decade of the growth in the industry driven by the changing consumer behaviours and influx of technologies within the business.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/12/PPL.jpg?itok=JQRkXGlN
SIMCA Members join PPL, for monetizing their Public Performance Rights

Members South Indian Music Companies Association (SIMCA) has entered into an agreement for monetizing its public performance rights with Phonographic Performance Limited (PPL).

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories