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Ormax Media expands Showbuzz coverage to 14 cities

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MUMBAI: Ormax Media?s proprietary tool Showbuzz, which measures the pre-launch awareness of new shows on Hindi GECs, has now expanded its market coverage. The tool will cover 14 cities in its research methodology from this April, up from six cities.

The new cities being added are Pune, Kolhpaur, Kanpur, Bareilly, Allahabad, Gwalior, Ludhiana and Jamnagar. It currently covers Mumbai, Delhi, Ahmedabad, Lucknow, Indore and Jalandhar.

The sample size covered per week has also increased from 600 to 800. The data will be reported for eight market clusters ? Mumbai, Delhi, Gujarat, Punjab, Rest Of Maharashtra, MP, UP (Big) and UP (Small).

Ormax Media CEO Shailesh Kapoor said, ?Showbuzz scores have become an industry currency for channels and advertisers to track and evaluate launch campaigns of new Hindi GEC shows. It is a product that has been supported by the media community whole-heartedly. As we prepare to enter the fourth year of Showbuzz, a market expansion was the logical next step.?

Showbuzz tracks unaided and total awareness of upcoming and newly launched shows across Hindi GECs in the TG 15-44 years, SEC ABC.

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