Oreo fans get a 'chocolaty surprise'

MUMBAI: Interface Communications has conceptualised and carried out the launch campaign of Oreo’s new product variant Oreo Choco Creme. The fans on Oreo’s Facebook page got an exclusive sneak peek of the new television commercial.

The agency used this opportunity to connect with the fans. To unveil the surprise, members had to play a short game where they were asked to drink enough Oreos in a glass of milk to ‘unveil’ the TVC.

The TVC shows a bossy sister trying to entertain herself at the expense of her little brother. She promises him an Oreo if he agrees to wear her pink, polka-dotted hairband. The boy, being used to this, complies. The girl’s real intentions are revealed when she blindfolds him with the hair band instead and surprises him with the new Oreo Choco Cr?me.

The digital medium has been playing an increasingly significant role in all marketing and communication campaigns of brand Oreo.

Interface Communications national creative director Robby Mathew said, “Oreo is a cookie that single mindedly celebrates the child in you, no matter how old you are. This simple FB game allows fans to be kids all over again, by dunking cookies to get a surprise prize - the preview of the new Oreo ad film.”

Internationally too, Oreo has been using the digital medium to promote the brand and its variants. It launched the Daily Twist Campaign some time back which has a new ad every day on social media platforms and a dedicated website. The ads are based on daily events, current affairs or in memory of an event that happened on that particular day in history. The visuals are developed by manipulating the classic Oreo cookie.

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