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Orange Tree bags Mobie media sales duty

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MUMBAI: Digital in-travel infotainment and media service provider, Mobie Infotainment has given exclusive media selling rights for North and East regions in India to Orange Tree, which deals in alternate forms of advertising. The agency will be responsible for selling media space and create engagement content for brands.

Mobie installs 3G and GPS-enabled interactive touch screen devices in radio cabs, long haul coaches, rental cars, airlines and railways.

Orange Tree will focus on various advertising tools like video spots, interactive banner ads, apps, advergames, feedback forms and micro-site integrations coupled with sampling activities for the products through the driver.

The agency was co-created by Nupur Kohli and Daninder Kaur. The outfit is a member company of the Radicle Strategy Group founded by Nirmallya Roy Chowdhury.

Mobie is currently live in and around Mumbai with TABcab with a nationwide roll-out in the pipeline with services slated to begin in Delhi, Hyderabad, Chennai and Bengaluru within the next six months.

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