MUMBAI: MUMBAI: After a multi-agency pitch, Option Designs bagged the creative duties for Sansui Mobile.

As per the mandate, the agency will be in-charge of creating a bigger share in the mobile market pie. “The mobile market is bursting out of its seams and with the competition only growing it will be our duty to create a market for the brand and create a bigger share in the pie for it,” says the company’s managing director Japneet Singh.

The account size is estimated at Rs 2 crore and agencies like MC Saatchi, Percept among others had pitched for it.

On the account win, says Digiworld marketing head Divya S. Nautiyal, “Sansui Mobile is one of the late entrants in the market. Being a Japanese company the USP of the Sansui Mobile is the technology that it would be offering to the market. Colour schemes and the fine sound quality are the two benefits that we would be offering to the users. We want to channelise these offerings in our communique in the most effective way which would further help us in building a top of mind recall for our products.”

The company expects the agency to understand the product, market and the behavior of its target audience and accordingly design the messages, so that it can help reach out with the right message for the right set of audience.