BANGALORE: Omega will soon rope in "a personality either from Bollywood or cricket" to be its male brand ambassador in India. The company is expected to make the announcement in January 2006.
This was revealed by Omega international president Stephen Urquhart, who was in the city to open Omega's first exclusive boutique in Bangalore.

 
Shah Rukh Khan had earlier endorsed the premium watch brand. The Bollywood star has now switched loyalty to Tag Heur. On the female side it is actress Sonali Bendre who is endorsing its products.

 
Urquhart also launched Omegamania- a new ladies watch collection, a jewelry collection based on Omega’s famous symbol –(the Greek alphabet ‘W’) at the function. The price of the diamond studded watches is Rs.282,000/- for Red Gold version and Rs.318,000/- for the White Gold version. The new collection was showcased through a fashion presentation themed ‘Brides of India’.

Urquhart is bullish about India and expects it to be among the five top markets over the next few years. Currently the luxury watches market in India is growing at a rate of 35 per cent and is estimated to have a potential of about Rs 3 billion.