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Ola honours 'hero' drivers in latest campaign

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MUMBAI: In a bid to celebrate outstanding driver partners, ride hailing company Ola has launched a special series to capture and share true stories of customer service and bravery. Being shot and produced under Ola?s pan-India initiative ?Heroes of Ola?, each capsule will take viewers through inspiring accounts of driver partners who have gone above and beyond their call of duty.

The first episode features Gopal Yadhav, an Ola driver partner from Delhi who noticed smoke emerging from a close by car, sought permission from his passenger and rushed to help. He pulled over his car and used his mini fire extinguisher to douse the fire. His quick actions and smart thinking brought the fire under control, limiting any damage to life and car.

Ola senior director of operations Nitesh Prakash says, ?Heroes of Ola, was launched last year, and the response so far has been very encouraging. We have received thousands of messages from customers across the country, sending appreciation mails for our driver partners who have gone out of their way to help them. The courage and commitment that these driver partners have displayed resonates with our values of going the extra mile in building a safer ecosystem.?

Nitesh further adds, ?We have decided to capture some of these amazing stories in videos as we believe it needs to be seen by a larger audience. We hope that this series will provide an additional platform for customers to share their own experiences and will also inspire other driver partners.?

The campaign is a multi-city program to recognise outstanding driver partners and felicitate them for their inspirational work ethic and admirable behaviour. So far, the program has been successful in encouraging driver partners to be alert, responsible, and to contribute towards a safer mobility ecosystem. The ?Heroes of Ola? are chosen based on the responses received from the commuters.

Viewers can watch the entire series on Ola?s social media platforms.?

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