OgilvyOne launches service to help companies drive sales via social media

MUMBAI: OgilvyOne Worldwide has launched a new offering, Social Selling, in the US to help companies drive topline growth through the use of social media. It will be led by OgilvyOne Consulting in partnership with a group of sales experts.

The marketing network company introduced the service following a research it conducted among 1,000 sales professionals in the US, UK, Brazil and China, which revealed that there is "social media adoption gap" existing between salespeople and sales organisations. 
OgilvyOne Worldwide chairman and CEO Brian Fetherstonhaugh said, "Our research has shown that the people on the front-line, the salespeople themselves, recognise the power and potential of social media. They are hungry for education and empowerment, yet few companies are providing the access and training they need. Part of our new ‘Social Selling‘ offering has been designed to help companies overcome this discrepancy and drive sales growth."

The research says that social media has had an enormous impact on buying behavior with 49 per cent of sellers seeing social media as important to their success. Among the most successful salespeople, over two-thirds believed social media is integral to their sales success.
OgilvyOne Worldwide COO Gunther Schumacher added, "Selling must evolve in lockstep with the way people are buying today. The "21st Century Selling" offering maximizes sales potential through both Social Selling and Branded Selling, and draws upon the experience of our expert partners, such as John Callies, an IBM sales veteran. The offering consolidates assignments Ogilvy has been conducting for clients like IBM and Ford in the U.S. and Unilever in Asia. "

In the survey 68 per cent of sales professionals said that the selling process is changing faster than what their own organisations are adapting. 
According to the research, companies were not providing solid training to sales professionals in social media. In fact many are actively discouraging the use of social media despite the fact that customers are buying that way. 48 per cent of salespeople believed their companies are afraid of letting employees use social media.

As per the research 25 per cent salespeople surveyed in Brazil said that they receive training on social media usage. 38 per cent of the salespeople surveyed in China use personal blogs in their selling process while only 3 per cent of US salespeople do the same.

The "Social Selling" offering is part of the company‘s broader initiative called "21st Century Selling" to help clients maximise sales.

Latest Reads
FCB Ulka wins advertising duties for AVT Premium

MUMBAI: A.V. Thomas & Company has appointed FCB Ulka Bangalore to handle the advertising duties for their flagship brand, AVT Premium. The win adds to FCB Ulka Bangalore’s portfolio which includes marquee clients like ITC Biscuits & Confectionery and Wipro Consumer Care & Lighting. AVT...

MAM Media and Advertising Account
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories