MUMBAI: Ogilvy & Mather India has signed an agreement with Pakistan's Interflow Communications that will help the latter in offering its clients in Pakistan the expertise of Ogilvy Landscapes. This agreement marks the beginning of a new era in the field of outdoor media for Pakistan.
 
 

Ogilvy Landscapes will bring to marketers an expertise, knowledge and talent that is unmatched by any communications agency in Pakistan.

Interflow Communications chairman and CEO Taher Khan and Ogilvy & Mather India and South Asia CEO John Goodman finalised this agreement today.
 
 
As in most parts of Asia, the outdoor media in Pakistan is disorganised, thus creating a need for strategic Outdoor planning, measurement, effective monitoring systems and above all, better creatives.
 
 

Along with Ogilvy Landscapes, Interflow can offer local marketers communication solutions through a comprehensive system based on Oscar (Outdoor Site Classification and Research) and other such outdoor media planning, buying and creative tools.

With the proliferation of traditional media, marketers need to complement their electronic and print media campaigns with OOH (out-of-home) media to ensure target audiences receive the communication at relevant points of contact.

It is in this context that the need for an OOH specialist becomes critical, a need that will be met by Ogilvy Landscapes through Interflow Communications in Pakistan.

Speaking on the occasion, Khan said, "I am particularly pleased today, as with the advent of Ogilvy Landscapes, the Pakistan market finally has the opportunity to maximise the return on huge investments being made in the outdoor media."

Goodman added, "Ogilvy is very proud of our long relationship with Interflow and we see this as one more step towards a closer partnership."