Nutralite Margarine relaunched at 'Better Food Show'

MUMBAI: Post the acquisition of 61.5 per cent stake in Carnation Nutra Analogue Foods, the makers of Nutralite, Zydus Cadila have re-launched its brand Nutralite Premium Margarine.

Its launch party was held in the form of a food show called -The Better Food Show.

The food show was an attempt to introduce healthy food preparations using Nutralite, which is a healthier alternative to butter. The menu included popular dishes like Butter Chicken labeled Better Chicken, Butter Paneer Masala labeled Better Paneer Masala and many other Better dishes prepared with Nutralite replacing other edible oils/butter, asserts an official release.

Zydus Cadila Ltd. executive director Ganesh Nayak said, "We intend to offer the Indian consumer healthier dietary choices to counter health risks posed by oils/fats - which are the root cause of all lifestyle disorders in India."

Savoring the better food menu were celebrities, food critics and healthcare practitioners like cardiologists, dieticians and endocrinologists who appreciated the concept and the food preparations too.

Guests present included food critic Rashmi Uday Singh, actor Perizaad Zorabian, fitness expert Leena Mogre, obesity consultant Dr M. Lakdawala and several others.

Speaking about Nutralite‘s game plan Nayak said, "We want to establish Nutralite as the healthier alternative to butter and capture a market share of 8-10 per cent of the 800 million branded butter market over the next 2 years."

Considering that in the western countries margarine sales are 2 times that of butter, Zydus believes that the opportunity in the Indian market presents a huge untapped market, given its distinctly superior health benefits vs butter.

Nutralite will be promoted with mass media support in both print and television media. From a communications perspective, Nutralite will be promoted as a versatile healthy butter substitute which can be used as a bread spread and for culinary applications as well, adds the release.

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