NS Publicity, Salt OOH & Explomedia form Discoveri Media

MUMBAI: Three OOH agencies from Gurgaon – NS Publicity, Salt OOH and Explomedia - have come together to form a new OOH agency by the name Discoveri Media.

NS Publicity promoter KD Maheshwari will be Dicoveri Media joint managing director and chief financial officer while Salt OOH founder and chief strategist Ankur Rastogi will serve as joint managing director and chief strategist and Explomedia president Sunjjoy Dhadhich will be joint managing director and chief sales controller. NS Publicity partner Narendra Bhaskar will now take up the post of joint managing director and chief operations/asset procurement controller for the agency.

According to a statement released by the newly formed agency, Discoveri Media stands at over Rs 1 billion annual turnover at the time of formation which resulted in a strategic merger of NS Publicity, Salt OOH & Explomedia. It also holds 90 per cent of the OOH market in Gurgaon with significant presence in traditional media in south/central Delhi and Faridabad.

Discoveri Media is an equal joint ownership which has been formed after NS publicity, Salt OOH and Explomedia have diluted their existing stake holding in their private ventures into a common pool to venture the path of becoming India’s largest OOH media company by 2014.

Discoveri Media also features all the tactical Ambient Media Properties of SALTOOH within premium offices, airports, Cinemas, malls and colleges in Delhi NCR, Hyderabad, Chandigarh, Kolkata, Chennai, etc. Discoveri Media does not capture NS Publicity’s `media business in Rajasthan.

Maheshwari said, “Delhi NCR is the most critical Outdoor Media Market, which is represented through small and Privately controlled Media Houses. It was important to work-out a business case around a common objective to grow together and we are glad we have achieved it must faster than we thought.”

Rastogi said, “It’s like giving shape and life to a strategy which has worked wonders for all. Survival is the mother of all inventions” and I believe that this is what made us plan and conceptualize a strategic merger proposition for companies who had an equal hunger for growth while making sure that this growth is channelized well and does not take away the challenges and the rewards of entrepreneurship.”

Dhadhich added, “The future calls for like-minded people to not compete with each other but to synergize together and help create a world of possibilities, not experienced before. It was a big decision for Explomedia which is operating standalone for last decade but the merits of the new business model had all of us impressed and therefore the merger.”

Narendra Bhaskar-Partner, NS Publicity mentions this as the next five years of journey conquered in just 5 months. "We were sure of our growth but having it as a result of an early amalgamation of bright/Aggressive OOH entrepreneurs and tactical businesses was a new way for me. The scale it brings is evident but I must highlight the expertise it offers to the new venture. This collective expertise will take us to the next level of growth very soon," he says.

Discoveri Media has been operational as a pilot project since last three months wherein all the promoters involved were trying to negotiate the bottlenecks.

Latest Reads
Ogilvy India makes key top-level appointments

MUMBAI: Advertising agency Ogilvy India has announced the appointment of Prem Narayan as its new chief strategy officer and Balagopalan Ganapathy as the new head of planning, Ogilvy Mumbai. Narayan and Ganapathy have started in their respective roles with immediate effect.

MAM Media and Advertising People
SVG Columbus debuts with big wins at IAMAI's 8th India Digital Awards

SVG Columbus has been honoured with 2 Golds and 1 Silver by the Internet & Mobile Association of India (IAMAI) on its debut. For the record, SVG Media was acquired by Dentsu Aegis Network in April 2017. Post the acquisition, SVG Media launched Columbus – an agency focused on Data Driven...

MAM Marketing MAM
81% Indians find ads intrusive: KMB study

MUMBAI: A well-executed multichannel campaign is a thing of beauty. But over one in four of the campaigns we see are not well integrated, and consumers are much more critical than marketers about campaign connectivity. Also, less than half of all campaigns take full advantage of different channels...

MAM Marketing MAM
Vivo YouTube campaign saw better response using Vogon

MUMBAI: Chinese smartphone brand Vivo rolled out a digital campaign - ViewTube, giving a new wave to YouTube’s ongoing TrueView Ads. With the launch of its V7 model, Vivo leveraged Google’s Director Mix tool to launch a campaign that offers a unique creative solution to gauge higher viewer...

MAM Marketing MAM
Big Bazaar launches game to promote R-day sale

MUMBAI: Hypermarket chain from Future Group, Big Bazaar, has created a mobile game to promote its mega property, ‘Big Bazaar Sabse Saste 5 Din’. Designed and executed by L & K Saatchi & Saatchi, Big Bazaar’s innovative deal game is set to transform the shopping experience in India....

MAM Marketing Brands
Inito gives anxious couples hope through its new ad

The desire to have children is something that is harboured by millions of couples. But, in the eagerness to do so, many times this whimsical process ends up becoming strenuous and stressful for many. In order to help beat the woes for many such couples, Inito, a medical technology company, has...

MAM Marketing Brands
Vernacular content consumers to be 2.5 times English by 2021: Deloitte

MUMBAI: Deloitte India has launched the eighth edition of its report on technology, media and telecommunications which predicts major advances in machine learning, voice over LTE (VoLTE) technology services and over-the-top (OTT) platforms, apart from other trends.

MAM Marketing MAM
IAA's new initiative seeks to end rigidity in office timings

A new social initiative titled #WorkToLiveToWork has been undertaken by the International Advertising Association’s (IAA) India chapter with Nandini Dias, managing committee member of IAA and CEO of Lodestar India, at the helm. Dias lost two colleagues in separate accidents related to railways...

MAM Media and Advertising People
PVR promotes cleaner air

MUMBAI: Cinema exhibition company PVR Pictures has launched a new campaign called, #BeTheCommuter with an aim to promote clean air and curb pollution.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories