MUMBAI: Making an exception for India, mobile phone manufacturer Nokia has appointed Euro RSCG 4D to handle its digital mandate.

Globally, Wunderman has been the agency handling the digital mandate since 2009.

Nokia called for a multi-agency pitch and Euro RSCG 4D emerged winner.

"Since the first round of the pitch, Euro RSCG had managed to impress Nokia. The agency knew that it would have to fully convince Nokia to break away from their global agency," sources familair with the development said, while Nokia and Euro RSCG officials declined to comment.

The account will be handled by the agency‘s Delhi office. Euro RSCG will be handling the complete digital portfolio and the aim will be to promote greater consumer engagement.

Rajesh Bhatia who heads Euro RSCG 4D is likely to lead the operations on this account, industry sources said.