MUMBAI: Nirula's has announced the appointment of Sudipta Sen Gupta as senior VP marketing and sales. The company states that the new appointment is in line with its aggressive growth strategy to further expand across India.

"With Nirula's growing at a fast pace, Sudipta's experience and
expertise in the industry will help establish the brand as a major national retail chain as well as help grow the Nirulas packaged consumer products business. She will take control of all the marketing initiatives for the retail brand and head a team creating strategies to achieve its larger business objectives. She will also function as a company spokesperson for marketing and tactical communication?" said Nirula's MD Samir Kuckreja.

Sudipta started her career with Coca-Cola India in 1996 where, as an associate marketing manager at Coca Cola India she handled projects like Coca-Cola Sharjah Cup. Then at Compaq Computer India (Pvt) Limited in 2000, as marketing manager, she ran several media campaigns including the tie up with Kaun Banega Crorepati Junior.

Prior to joining Nirula's she had a 5 year stint with Café Coffee Day as senior GM, where her expertise contributed in understanding the critical retail business, growing the brand and helping to grow the consumer products sales and undertaking CRM, CSR and PR initiatives.

"It feels great to be a part of Nirulas, a deeply loved brand, that is uniquely Indian as well as international, much like its customers! With rapid expansion as planned and a new look and extensive menu, I look forward to taking the brand to many more customers? said Sengupta.