NEW DELHI: Direct marketing major Wunderman India has appointed Niranjan Jayaram as the head of customer relationship management (CRM) and loyalty management.

Jayaram will lead the database marketing team to develop and execute data-driven marketing strategies.

“Globally, Wunderman is looking at strengthening their competencies in the area of database management and analytics. In India, we see Jayaram and his team performing a large role in achieving this objective,” said Wunderman general manager Ajay Sood.

Jayaram has earlier worked with Result McCann and OgilvyOne Worldwide, contributing to the various programmes executed for clients like General Motors, Microsoft, Bank of America, ABN AMRO Bank, Ponds Institute, Lakme Levers, and OKS Speciality Lubricants.

“He comes with a rich experience of having designed and developed the back-end logistics and support systems for the Hero Honda Passport Programme, which today has grown into one of the main relationship programmes in the automotive space. Jayaram is a strong advocate of quality management and has already started contributing by providing wonderful insights on customer information systems,” Sood said.

The development follows recent acquisition of new business by Wunderman. The new accounts include the direct communication business of enterprise software company Oracle India and cellular service provider Airtel. Besides these wins, managed by the Delhi office, Wunderman’s Chennai office won the British Council account and the Mumbai office bagged the WNS BPO account for CRM activities recently.