Nikon to continue sponsorship of CNN's 'Human to Hero' series

MUMBAI: Nikon has renewed multi-platform sponsorship deal with CNN International for its special series ‘Human to Hero‘ thereby building on the long standing partnership between CNN and Nikon involving TV, digital and on the ground events.

‘Human to Hero‘ was originally launched in January 2012 in the lead-up to the 2012 Olympic Games, and featured top athletes and the challenges they had to overcome to become champions. The series featured widely known athletes such as Tyson Gay, Nadia Comaneci and Veronica Campbell Brown.

Under the renewed multiplatform partnership with Nikon, ‘Human to Hero‘ will feature inspiring heroes from a wide variety of fields including sport, music, film, culture, arts and more.

The series will air as a weekly segment in ‘News Stream‘ and ‘Connect the World‘, beginning September 6th with a feature on Benjamin Grosvenor, the youngest British musician ever to be signed up by Decca Records and the first British pianist to sign to the label in almost 60 years.

The sponsorship includes regular digital coverage, with the series featured online at Entertainment. A special Nikon Facebook fan page ‘Beautiful Dreamers‘ has also been launched, where the ‘Human to Hero‘ series will be featured along with a photo contest calling on people to submit photos of themselves striving to achieve their dreams.

"This renewal underscores the success of the series and our partnership with Nikon. We are delighted to be working with Nikon to now extend this quality series beyond the sports arena and share the stories of inspiring heroes from a range of fields," said CNN APAC VP of News Advertising Sales William Hsu.

"We believe that everyone who pursues the challenge of chasing their dream is beautiful. CNN‘s ‘Human to Hero‘ also promotes this idea. We are very pleased to be continuing our partnership with CNN as it features a wider variety of heroes chasing their dreams," said Nikon GM Corporate Branding Department, Corporate Planning Headquarters Maki Yoshida.

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