Nike rolls out 'Parallel Journeys' campaign

MUMBAI: Nike has launched a television campaign titled ‘Parallel Journeys‘. The ad campaign is a part of Nike‘s Bleed Blue campaign.

The TVC has been created by JWT Bangalore. It has been directed by Abhinay Deo (RDP Films) with creative direction by Senthil Kumar (JWT).

The TV campaign celebrates the millions of young cricket athletes in India who relentlessly pursue perfection in the sport, no matter where they are or on what field they play. It features a roster of the sport‘s best athletes, parallels the journey of hard work, training and dedication young cricketers take to achieve success, just as India‘s elite athletes do, the company said.

Nike India marketing director Avinash Pant said, "Nike‘s ‘Parallel Journeys‘ captures the journey to perfection in the sport clearly demonstrating the passion and hunger of a new breed that will stop at nothing. In the true spirit of ‘Just Do it‘, a new generation of millions of young athletes can believe that one day they will be the voice of an entire nation."

According to the official communiqué, Nike‘s ‘Parallel Journeys‘ travels the length and breadth of the country capturing the determination, passion and aspiration through the eyes of every young cricket athlete. It also features a "dynamic" soundtrack inspired by the sounds that surround the street game in India by simply using nothing but voices.

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