MUMBAI: Television measurement agency Nielsen Media Research in the US has announced that it has acquired Audio Audit. Audio Audit provides broadcast verification technology services for the advertising industry. Financial details of the deal were not disclosed.
 

 
Audio Audit provides a blue-chip client base of advertisers and ad agencies with the advanced capability to perform real-time broadcast performance management and tracking of television commercial schedules via audio encoding. Its flagship product, AdVantage, offers unique media verification capabilities while enabling clients to increase productivity, operational efficiency, and accuracy.
 
 
Nielsen states that this acquisition reflects its strong commitment to support the core ratings businesses while continually providing our clients with a broader range of information services for their evolving business needs.

Nielsen states that Audio Audit’s software complements its existing SIGMA verification service, and moving forward, it will allow it to further grow its existing Sigma assets. SIGMA is a verification service from Nielsen that electronically detects airplays of videos distributed to television stations, broadcast networks, and cable networks in all 210 designated markets in the US.

Sigma provides overnight verification of direct response spots; commercials or infomercials; video news releases, public service announcements); promotional announcements, satellite media tours and electronic press kits.

 
 
Audio Audit CEO Paul Hummel said, “The acquisition of Audio Audit by Nielsen Media Research represents the pinnacle of AudioAudit’s progression toward attaining our mission of providing the best television verification technology products and services to the industry. Nielsen’s vast experience, leadership, and resources elevate the platform’s continuous monitoring verification to an entirely new level of sophistication and value.”