Nickelodeon launches new eye wear collection

MUMBAI: After foraying into the eye wear category last year, Nickelodeon is back with a new collection of eye accessories this summer in association with Ganko Opticians.

The channel has launched a range of funky sunglasses with their most popular Nicktoons - SpongeBob SquarePants and Ninja Hattori, with Dora soon to follow.

Viacom18 Media SVP - consumer products and communications Sandeep Dahiya said, "The eye wear range we had launched with Ganko last year was very well received and appreciated by our consumers. The launch of the sunglasses range is the next logical step. The entire collection is colorful, vibrant and depicts the key characteristics of our famous Nickelodeon characters – SpongeBob SquarePants, Ninja Hattori and Dora the Explorer."

This association with Ganko Opticians will include a 360-degree marketing promotion that will include on-ground activities, digital and radio that will help in consumers engagement. To get kid‘s excited, Dora the Explorer will also be visiting Mumbai, Hyderabad, Chennai, Delhi, Kochi, Bangalore and Lucknow for a month long promotion, where she will visit prominent optical stores and interact with fans.

Ganko Opticians director Bhavin Kothari added, "Nickelodeon is one of the leading kid‘s channel in the country and we are happy to continue our association with them in another new category. We hope that this new range is equally popular among the kids as the previous one. We are sure that Nicktoon‘s appeal and Ganko‘s 70 year old experience will help change the way kids wear their eyewear."

Latest Reads
Culture Machine & Quaker Oats aim to feed kids

As the festive mood gathers spirit in the country, Culture Machine’s digital channel Being Indian, in collaboration with Quaker Oats, have released a new campaign. Titled "Ek Muthi Sonu ke Naam", the video urges people to pause and spare a thought to the millions of children who go hungry.

MAM Media and Advertising Ad Campaigns
BTVi unveils new brand positioning

BTVi has unveiled its new positioning, #OpinionsThatCount, aimed at impacting the opinions of the influencers. With this, BTVi will be the voice and choice of the influential. An integrated campaign will be launched primarily catering to influencers, key decision makers and opinion makers.

MAM Media and Advertising People
Cornitos unveils 'Crispy' mascot

Cornitos, the flagship brand of Greendots Health food Ltd, rolled out its new brand campaign announcing the launch of its mascot. With its inception in 2009, it is for the first time that the brand has given a face to its much-loved Nachos category.

MAM Media and Advertising Ad Campaigns
Barbie's 'Power Of Play': Mattel, BBDO remind parents

MUMBAI: Mattel Asia has launched a new video for its Barbie® brand as part of its broader initiative to empower girls. Mattel Asia, takes on the widely held belief in Asia that imaginative play is not important to a child’s development, with the release of, “The Power of Play with Barbie,” a part...

MAM Media and Advertising Ad Campaigns
Zee Mundo hires Steinbranding

MUMBAI: Steinbranding, the international design agency with headquarters in Buenos Aires, responsible for the image of more than 50 channels worldwide, was chosen by the major Indian media group, Zee Entertainment Enterprises to create the brand, naming and on-air & off-air branding for Zee...

MAM Marketing Brands
Exquisite partners with Warner Bros. consumer products

Exquisite, an innovative and experienced player in the EMEA market, has teamed up with Warner Bros. Consumer Products EMEA (WBCP EMEA), on behalf of DC Entertainment, to create the first retail loyalty programmes featuring DC Super Heroes.

MAM Marketing Brands
Cadbury Bournvita Biscuits introduces new tiffin pack

Mondelez India Foods is set to launch a new tiffin pack of its highly successful Cadbury Bournvita Biscuits with an aim to encourage consumers to make it a habit in the morning to have the biscuit.

MAM Marketing Brands
FCB Ulka wins advertising duties for AVT Premium

MUMBAI: A.V. Thomas & Company has appointed FCB Ulka Bangalore to handle the advertising duties for their flagship brand, AVT Premium. The win adds to FCB Ulka Bangalore’s portfolio which includes marquee clients like ITC Biscuits & Confectionery and Wipro Consumer Care & Lighting. AVT...

MAM Media and Advertising Account
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories