MAM

News Corp's BigDecisions.com nnveils 'Money Talks'

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/07/01/Untitled-1_7.jpg?itok=VpQ_UyXK

MUMBAI: News Corp owned BigDecisions.com, India’s leading personal finance advisory platform, has announced the release of ‘Money Talks’– a first of its kind web-series on personal finance. The webisodes aim at making consumers confident about managing their finances and bring the fun back to finance by simplifying it.

For this initiative, BigDecisons.com has partnered with financial services educator, Hansi Mehrotra – a CFA, ranked among the top ten ‘Voice for Money and Finance for 2015’ on LinkedIn; with over 77,000 followers on the professional networking site.

The web-series ‘Money Talks with Hansi’ will be in the form of a talk show hosted by Hansi Mehrotra, addressing topics on personal finance, investments and other allied subjects. Hansi will interview a fictional character, Mr. Sikka – a manifestation of peoples’ lack of awareness on matters related to personal finance.

The series will have 12 episodes spanning 5 minutes each and will be released on a weekly basis on BigDecisions.com

The first webisode of Money Talks with Hansi – Are Women From a Different Money Planet – addresses the much debated topic ‘Women as Financial Planners’. It further debunks the myth of women not being good at managing their finances. Within 24 hours of its release, the video has garnered over 30,000 views on YouTube and Facebook.

Speaking about the web-series, Manish Shah, Co¬Founder and CEO, BigDecisions.com said, “We at BigDecisions firmly believe in the power of engaging video content in influencing the minds of consumers in order to make them take effective decisions with respect to matters of personal finance.

The ‘Money Talks with Hansi’ webisodes will break the clutter in the area of financial planning; substantiate financial advice with our proprietary and secondary data; and de-jargon technical terms which make personal finance fun and relatable.”

“Till date, conversations around financial planning have been more of a one-way communication. Money Talks is a two-way street which encompasses problems faced by consumers. Additionally, it is in a form of a talk show that addresses the lack of awareness as well as peoples’ skepticism through video content which is a highly engaging medium,” added Hansi Mehrotra.

Through this web-series, BigDecisions.com aims to aid financial literacy via video consumption which has a high rate of engagement and traction among viewers at large. CISCO’s Visual Networking Index Report (VNI) has predicted that online video traffic will contribute approximately 65% of all IP traffic in India by 2018. About 70 billion minutes of video content will be viewed across India per month. This proves to be a great opportunity for a web-series like Money Talks.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/25/mxus.jpg?itok=LmENWAyo
'17 IPL buzz doubled, Virat sliped six spots & Voda had most engaging content

Maxus, the global media agency of GroupM, has analysed the social conversations that happened around IPL Season 10. This study has been done by Maxus Mesh – the marketing command center and dialogue engine that reads environmental signals in real-time.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/25/Sandeep%20Dadlani%20and%20Mike%20Clayville.jpg?itok=SfrGBep_
IGS-powered Infosys Data Lake on Amazon Web launched

MUMBAI: Infosys, a global leader in consulting, technology, outsourcing and next-generation services, announced the launch of the Infosys Boundaryless Data Lake offering powered by its Information Grid Solution on Amazon Web Services (AWS).The solution allows enterprises to do more with their data...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/25/Joy%20Mohanty.jpg?itok=HCeHJDo_
Volini gets a #PatOnTheBack from Lintas

MUMBAI: We as children have been our parents’ top priority, sometimes even at the cost of their well-being and happiness. While the pain they took mostly remains hidden from us, can we ever give back enough? We know, we can’t; but isn’t there joy in the attempt.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/25/Susan%20Josi%20and%20Sangeeta%20Barde.jpg?itok=Cy_yR2Vn
Havas Health & You to broaden APAC offering with Sorento buy

MUMBAI: Havas Group is expanding its capabilities and footprint in the important and burgeoning Indian market by adding Sorento to its roster of agencies. Sorento will integrate the Havas Health & You business unit and be rebranded Havas Life Sorento. This strategic acquisition will allow Havas...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/24/asci.jpg?itok=7aeMmdUa
ASCI bags gold award for mobile app 'ASCIonline'

The Advertising Standards Council of India (ASCI) has bagged the gold award for their Mobile App “ASCIonline” to receive consumer complaints against false advertisement at the Global EASA Best Practice Awards 2016.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/24/icc.jpg?itok=ob5d-Vso
Maxus wins media mandate for ICC Champions & ICC Women’s World Cup

Marketing communications consultancy Maxus has won the media mandate in India for ICC Champions Trophy and ICC Women’s World Cup 2017 to help marketers build profitable relationships between consumers and their brands.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/24/NDTV-Mastercard.jpg?itok=vyHlQUrZ
Cashless Bano India movement launched by NDTV & Mastercard

NEW DELHI: 'Cashless Bano India', a campaign aimed at accelerating the adoption of digital forms of payments through an on-ground and TV campaign, has been launched to educate the masses about digital payment solutions and encourage its usage for everyday spends. This campaign launched by NDTV...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/23/domnic.jpg?itok=KjiuLvwm
Havas develops CTS transparent client facing programmatic solution

Client Trading Solution (CTS) - a game-changing programmatic solution that gives clients complete visibility and control over their campaigns – has been launched by meta programmatic solutions pioneer Havas Group to act as a control tower, offering clients complete visibility across trading desks,...

MAM Media and Advertising Media Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/23/mauresh.jpg?itok=q8a6GxkA
Mayuresh U. Dubhashi new executive creative director at Grey group India

Grey group India has appointed veteran advertising expert Mayuresh Dubhashi as its executive creative director.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories