MAM

New Global Study heralds 'New Normal for News' as Digital Media Hits Newsrooms and Editorial Offices

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/02/02/social%20media_0.jpg?itok=a7_RZRV9

NEW DELHI: The full digital tool-set is now in use in newsrooms and editorial offices around the world - with far-reaching implications for the public relations industry, the latest Oriella Digital Journalism Study has found.

The journalism study was done by Oriella and its partners cross the world including Candour Communications, which did the survey for India. A ‘digital first‘ policy, breaking news online as it happens, is in place at over a third of the media titles surveyed with use of mobile apps, in-house produced video, and social media as a news source all on the rise.

The Oriella Digital Journalism Study based on a survey of almost 550 journalists from 15 countries including India and spanning Europe, Asia-Pacific and the Americas, tracks how digital technology is impacting how news is gathered and published around the world.

This year‘s study - the sixth - provides evidence of wholesale changes in how publications gather and communicate stories. This year‘s study further found a quarter of the journalists surveyed often prepare multiple versions of the same story as it develops, while a fifth said that ‘citizen journalism‘ now carries as much credibility in their organisation, as mainstream reporting.

Digital media is also shaping publications‘ revenue models. The proportion of respondents saying their outlet has a mobile app has nearly doubled over the past two years to 40 per cent. In addition, use of premium apps to monetise content has increased by a third since 2012.

PR Network director of the Oriella Robin Grainger said, "Our study suggests 2013 is a watershed year for the world‘s media. The growing interest in ‘digital first‘ reporting, video, real-time news, mobile content and citizen journalism all exemplify what we‘re calling the ‘New Normal for News.‘"

"If these trends accelerate, there are some potentially game-changing ramifications for media and communicators alike. First, touch-screen interfaces will open up new possibilities for story-telling. One example could be interactive graphics (or digi-graphics) which blend high design and big data to enable readers to navigate their own path through stories," Grainger added.

"Second, we may see a polarisation of journalistic output. At one end, short, tweet-like news updates will provide near real-time coverage of events in print and on video, optimised for small screens. At the other end, we may see much longer-form feature and investigative pieces. ‘Shorter but quicker‘ journalism could also afford media brands greater prominence - and consequently greater traffic - in search rankings, news readers and ‘social news aggregator‘ apps such as Flipboard and Pulse News," he further stated.

Social media in India

"The survey in India threw up interesting trends that have emerged in the Indian media. Digitisation of news and the availability of social media platforms have drastically reduced dependence on conventional news gathering sources. With the increasing use of smart phones in India, access to real time news is only a click away", said Candour Communications executive director Sanjay Bose.

The study finds that journalists are using social media for news gathering, but continue to place an emphasis on trusted sources and pre-existing relationships. For example, 51 per cent of journalists said they source news stories from microblogs such as Twitter and Weibo, but only when the source behind them is already known to them. When the source is unknown, their use by journalists halved to 25 per cent. By contrast, 59 per cent of respondents said they sourced their news from ‘conversations with industry insiders‘.

The sources most trusted by journalists were academics and other experts, who were trusted by 70 per cent of journalists; technical experts in companies (trusted by 63 per cent) and analysts (trusted by 49 per cent). Company CEOs were trusted by only 41 per cent and actually distrusted by one journalist in eight. The least trusted individuals were politicians, PR officers, heads of marketing and community managers - all of whom were distrusted than trusted by journalists. 



Journalists‘ attitude to their job

Despite all the changes occurring within newsrooms, the study found journalists remain upbeat about their jobs. Thirty four percent said they believed digital media had improved the quality of journalism over the past two years. However, the digital model is creating headaches for many of them - almost a third (32 per cent) agreed that they are finding it harder to keep abreast of events on social media.

Grainger added, "For all the technological change, the fundamental role of journalism remains the same - to gather evidence from sources, build narratives and then convey them. What has changed, however, are the tools at their disposal. The brands that achieve cut-through in the ‘New Normal for News‘ will be those keep abreast of these changes. They will be the ones that integrate their story-telling - using conventional text, video, graphics and interactive content - as well as harnessing the social media profiles of their own people and those of key influencers around them."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/23/Phogat-launches-Godrej.jpg?itok=OiCtOuiL
Phogat launches Godrej Interio healthcare range

MUMBAI: Godrej Interio, India’s leading furniture and interior solutions brand, launched a new health awareness campaign-sleep@10. Launched by Olympian, Geeta Phogat, the campaign was born during the product development stage of their healthcare range. #sleepAt10 is an initiative that aims to...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/22/tcs%20%281%29.jpg?itok=rFDnrXZe
Japanese Super Formula: TCS named title sponsor of championship team

Tata Consultancy Services, a leading global IT services, consulting and business solutions organization, today announced that it has been named the title sponsor for team Nakajima Racing in the Japanese Super Formula Championship 2017 series.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/22/ashish%20%281%29.jpg?itok=y3ndaYCZ
DAN, a friend in need

InDeed, Dentsu Aegis Network’s newly launched CSR Advisory, will facilitate corporate investments by companies in Corporate Social Responsibly, through insights & a brand-led approach.

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/22/shergill%20%281%29.jpg?itok=ot1krGRJ
Pitchfork Partners hired by Nyka Events

Nyka Events, a premier event agency based out of Mumbai, has signed on Pitchfork Partners Strategic Consulting LLP to advise them on delivering various change management initiatives the firm is currently exploring to take the organization into the next phase of its growth cycle.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/22/Yepme.jpg?itok=RspIrgeY
Online fashion brand Yepme expands into Europe

MUMBAI: Yepme announced its plan to expand into Europe. The company has launched uk.yepme.com to service customers across UK. The brand footprint is also being extended beyond its own webstore across Europe through presence in a large online marketplaces in the UK, Germany, Italy, France and Spain.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/22/ShopClues800.jpg?itok=nCzJyfWZ
Make the most of this bargain, says ShopClues

MUMBAI: ShopClues, one of India’s largest managed marketplace known for its deals and unparalleled price points, is now ready to roll out its ShopClues Surety programme alongside its Super-Bargain Sale.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/22/Lalit-Malhotra.jpg?itok=bVSP6VG7
Anchor receives CMO design award, Penta to be top brand by '18

MUMBAI: Anchor Electricals (A Panasonic group company) was the proud recipient of Stars of the Industry Group Design Plus Excellence Awards associated with BBC Knowledge and powered by CMO Asia for Product Design Excellence.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/21/Sudhanshu-Vats-800x800.jpg?itok=eglcJLds
Viacom18 cracks down on counterfeit merchandise

MUMBAI: In its bid to counter the growing menace of counterfeit merchandise, Viacom18 Media Pvt. Ltd. had undertaken an investigation that led to a raid in Mumbai’s market Abdul Rehman Street. Viacom18 Media is one of India's fastest growing entertainment networks and a house of iconic brands that...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/21/Gopa%20Kumar.jpg?itok=GVGZkfZU
Isobar India Bags Digital Mandate for FOX Life and NatGeo India

MUMBAI: Isobar India has been appointed as the digital partner for Fox Networks Group's flagship channel brands, National Geographic and Fox Life. The agency will handle their digital and social media mandates. Speaking on the appointment, Fox Networks Group vice president content and...

MAM Media and Advertising Account

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories