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NeoNiche appoints Harish Iyer as Head: Content Strategy

Renowned LGBTQ rights activist Harish will spearhead the core content development at NeoNiche

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MUMBAI: NeoNiche Integrated Solutions Pvt. Ltd appoints Harish Iyer as their Head: Content Strategy, adding new insights to the experiential marketing company. He will be responsible for spearheading the content services at NeoNiche.

An alumnus of St Xavier’s College and NMIMS, Harish Iyer joins NeoNiche with over 14 years of experience in the experiential communications domain.

Prior to NeoNiche, he was associated with organizations like Shobiz, Hungama Digital Services, and Madison; with the best of brands ranging from the IT and networking sector to FMCG. During his career, Harish has played a multi-faceted profile besides being an ace communication professional – a leading columnist, a development sector professional, an equal rights activist, a front-runner in the decriminalization of all consensual sex under section 377.

Commenting on the appointment Mr. Prateek N Kumar, CEO & MD, NeoNiche says. “Having known Harish for over a decade now I have seen him emerge both as a proactive citizen who organizes campaigns on a timely basis and as a creative professional. His experience and diverse interests in varied fields will translate into ideas for client experiences that are unique, rounded, and deeply personal."

Speaking on his new role, Harish Iyer, says, "I am privileged to be working with an organization that is not only high on creativity but also stands up for diversity. Creativity thrives in organizations with open minds. I find it in abundance in NeoNiche. In keeping with different brand expectations, I look forward to working towards leading the change in the way media is generated, consumed, understood and shared"

The recent ruling on section 377 by the Supreme Court of India, has given a fillip to the spirit of diversity and inclusion in corporate offices. A firm proponent of equal workplaces, Mr. Prateek N Kumar says “At NeoNiche we firmly believe that diversity should be a business decision and not a mere human resources function. Diversity in genders, sexual orientations, and ethnicities ensure heterogeneity in thoughts and impact the ideas that are generated. Gender identity and sexual orientation are integral and distinct for every individual. An organization with deep-rooted values of equality, where every employee brings their whole selves to work, is a formula for better productivity and thereby business growth”

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