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Naukri.com launches TVC for mobile services

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MUMBAI: Job portal Naukri.com has launched a TVC to introduce its mobile application.

The mobile app and site will allow jobseekers to search and apply for jobs from their cell phones.

The three TVCs run for 25 seconds and have already been launched on YouTube. It has been conceptualised by Draftfcb Ulka while Bang Bang Films has produced it.

The new Naukri on mobile commercials displays the frustration of the boss in many ways towards the medium which allows his employee to seek better opportunities stemming from the creative thought that ‘your boss will hate it‘.

The company said that the commercial lived up to the benchmarks set by the previous Naukri commercials; it continues with the theme of boss-employee friction and show an empowered employee. Above all it had to include the product feature which ties in all of the above in a tongue-in-cheek manner which Naukri.com commercials are known for.

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