MUMBAI: Lintas Initiative Media‘s top two executives have quit. Sudha Natrajan, the CEO of the agency, and Raghav Subramanian, the COO, have moved on to start their own venture.

Meanwhile, Lintas Initiative Media has appointed Manas Mishra as the president. Based in Gurgaon, he will service the agency’s blue chip accounts in the country including Maruti Suzuki, Sony Electronics, Voltas, Expedia, 3M and Citizen watches.

Mishra, who moves in from Starcom MediaVest Group- Greater China where he has been working as the managing director, will report to Lintas Media Group chairman and CEO Lynn de Souza.

Natrajan will be with the agency till the end of July, after which she will pursue her own venture in the media and entertainment space. It, however, could not be confirmed on exactly what her venture would be.

Lintas Media Group CEO Lynn de Souza said, “Sudha has been a great asset to Lintas Media Group. Her business acumen and affectionate nature have won her long standing relationships in the media industry which will serve her well in future pursuits. We will miss her terribly but respect her desire to try out something new”.

On the appointment of Mishra, De Souza said, “It is wonderful to have Manas back with us. He has grown manifold during the time he has spent with other leading agency networks, while retaining a strong strategic bent of mind. His service on the Technical Committee of the IRS has also been highly appreciated.”

Mishra added, “I am looking forward to this new journey with Initiative, building new partnerships with teams and clients.”

Mishra is a media and communications professional with 17 years of experience spanning media strategy, revenue growth, successful team leadership, and P&L management. Prior to Starcom, he was with Mudra Connext. He has also worked with Mediaedge CIA, and Contract, and also ran the Initiative Mumbai office from 2004 to 2006.

Natrajan has over 20 years of brand marketing, client servicing and media management experience. At LMG she has worked with clients like Maruti Suzuki, Sony Electronics, Religare Enterprises, Voltas and Naukri.com.

Subramanian had joined LIM in December 2011. Prior to LIM, he was with Starcom MediaVest Group. He has over 20 years of experience in the business of media, consulting, analytics and research.