MAM

National Geographic India launches campaign 'Planet or Plastic?'

It is conceptualised and executed by Dentsu Aegis Network’s digital agency Isobar India

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/02/23/national-geographic.jpg?itok=BQEq65ip

MUMBAI: National Geographic India has released an innovative digital stunt reiterating the brand’s commitment to inspire people to care about the planet. The activity was part of ‘Planet or Plastic? It is conceptualised and executed by Dentsu Aegis Network’s digital agency Isobar India, which was essentially a ‘Facebook story’ that refused to go away and garnered more than 1.5 million story views with 200+  replies.

This digital stunt struck a resonating chord with its social media audience by reinstating in their mind that plastic is non-perishable and negatively impacts the environment.

National Geographic India’s marketing and programming head Pawan Soni said, “Plastics crisis wasn’t created in a day and it certainly cannot be solved in a day. This is why we launched a multi-year initiative - Planet or Plastic? The initiative is aimed at raising awareness about the global plastic issue and we wanted people to join the movement and pledge to eliminate single-use plastic usage. In order to roll out the campaign, we briefed the agency to use a method that should be innovative, yet not niche, so that maximum participation can be achieved. And that’s exactly what they did with ‘Story that Stays’.”

Isobar India’s EVP Gopa Kumar said, “National Geographic launched the first phase of the ‘Planet or Plastic’ campaign globally in 2018. It was a huge opportunity to raise awareness and make a mark. To unveil the campaign in India, we primarily targeted the millennials who use social media extensively and are the majority users of single-use plastic. We carefully chose a medium that resonated with them and reached out to them on platforms that they end up engaging with and spend more time on. That’s how the ‘Story that Stays’ was born. It facilitated us to get the desired attention and start a movement that will help the cause, and eventually the planet. This is just a start and during the course of the year several interventions are planned to raise awareness on this issue.”

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/23/rohit-kapoor.jpg?itok=kZ7_vly0
Humour is important for Center Fresh brand recall

MUMBAI: The Dutch confectionery and gum manufacturer, Perfetti Van Melle had stepped into the Indian market 25 years back with a unique liquid-filled gum, Center Fresh, which eventually became the category leader in its segment.   One of the largest selling gum brands in India, Center Fresh not...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/23/srh.jpg?itok=gFdu_3au
GRADO from The House of GBTL and OCM unites with Sunrisers Hyderabad

GRADO from the House of GBTL and OCM has joined forces with Sunrisers Hyderabad (SRH) as its principal sponsor and cotton blazer partner for IPL 2019. The format of the association will be of GRADO being SRH’s principal sponsor with logo presence on its jersey, on perimeter board, visible branding...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/22/voiro.jpg?itok=xML5mCUp
1Crowd invests Rs 2.5 cr in media tech brand Voiro

Bangalore-based startup Voiro, a unique revenue management suite for ad-led digital publishers, has attracted Rs 2.5 crore in a pre-series A-round of funding led by early stage investment fund 1Crowd and its investor community.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/22/sun.jpg?itok=pPuK-2gs
93.5 RED FM is principal sponsor of SunRisers Hyderabad for IPL 2019

93.5 RED FM has announced its association as the principal sponsor of SunRisers Hyderabad for the 12th edition of VIVO Indian Premier League (IPL 2019).

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/22/phonepe.jpg?itok=dGsqZbFg
Aamir Khan announced as PhonePe brand ambassador

PhonePe, India’s fastest growing payments platform, today announced Bollywood superstar Aamir Khan as the face of its brand.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/22/Aditya_Bafna.jpg?itok=rUiJHwL5
Want to promote cycling as a lifestyle choice first: Giant Bicycles' Aditya Bafna

Started in 1972 in Taiwan, Giant Bicycles is one of the world’s largest producers of high-quality and performance bicycles. Known globally for bringing together high-quality craftsmanship, technology, and innovative designs under one roof, it recently made its debut in India, opening its flagship...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/20/prithvi.jpg?itok=0uHyIv8S
Fanmojo announces association with Prithvi Shaw

Keeping an eye on the rising popularity of fantasy sports in India, Fanmojo, a part of U2opia Global, announced its association with the young prodigy of Indian cricket-Prithvi Shaw.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/20/inox.jpg?itok=oFDz3iYg
INOX becomes the official partner of Rajasthan Royals

India’s fastest growing multiplex operators INOX Leisure Ltd announced that they have become the official partners with Rajasthan Royals. Under the partnership, INOX will have its logo presence on the team attire.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/20/holi.jpg?itok=dYf5kwUZ
Holi goes digital with Helo

Sending Holi greetings, Helo, India's leading regional social media platform, just launched ‘Holi by Helo’ its latest festive campaign.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories