MUMBAI: Hungama Digital Media has appointed Nalin Gagrani to the position of consumer business head.

He moves from Aircel where he was head of marketing - Mumbai and Maharashtra.

His new responsibilities include looking after the direct to consumer business at Hungama.com and all its affiliates, product, CRM, Alliances and the Hungama retail business. He will also be involved in the marketing and brand communication endeavours for consumers and trade partners, mobile, online and social media marketing, insights and research, as well as corporate communications.

Hungama Digital Media Entertainment MD and CEO Neeraj Roy said, "Nalin‘s experience and leadership skills are integral to the opportunities that lie ahead with the increasing consumption of digital entertainment. With his sharp analytical skills and keen business acumen, he would be an asset to Hungama."

Gagrani added, "I am looking forward to applying my experience across various functions and sectors in my new role."

Gagrani brings to the table 18 years of experience across sectors like telecom, airlines, retail and beverages.