MUMBAI: Mudra Advertising has won the AME Awards (New York Festivals) or advertising and marketing effectiveness for 2005. The Silver was awarded to Mudra for their 'Save Water' commercial for Electolux in the environmental issues category.

The agency was judged for creativity and balance, together with the platform presented with the message, which signifies the total concept.

 
 
Incidentally, Mudra is the only advertising agency in India to win this award this year. Even in the previous years very few have made it to the honours in the Film and TV category.
 
 
The film was conceived by Mudra (Delhi) creative director Saurabh Dasgupta and directed by Arjun Mukerjee.
 
 
The Grand Awards Night of the New York Festivals will be held today (27 January) at the Hudson Theatre in New York.

The AME Awards are the only event of its kind that recognises the world's most effective advertising and marketing campaigns