MUMBAI: Film and entertainment magazine Filmfare has awarded its creative duties to Mudra West, following a multi-agency pitch. The account was earlier with Lowe.
 
“Very few magazines have covered Indian cinema with the flair that Filmfare has. Our understanding of the brand and the suggestions that we made helped us win the account. We now look forward to working closely with the Filmfare brand team towards building a distinctive communication strategy for the brand,” says Mudra West EVP and head Arijit Ray.
 
"Keeping in mind the newly launched website and the revamped magazine, we specially liked Mudra‘s understanding of the brand and the communication approach they recommended for Filmfare," says Filmfare chief publisher Anupama Bhalla.
 
In August, Mudra West had won the creative duties of Femina, the women‘s English magazine.Both Filmfare and Femina are publications of the Worldwide Media Group, a joint venture between BBC Worldwide and Bennett, Coleman & Company Ltd.