MUMBAI: Mudra has been assigned the brand building activity on Magikleen Oxy Power, an instant stain removing powder from Henkel .The account will be handled out of Mudra South.

The agency already handles Henkel brands like Henko and Fa.

 
Says Mudra managing director & CEO Madhukar Kamath, “Henkel handing us the added responsibility of leading its new brand launch, is indicative of the faith and trust that the Henkel team has in us. The Mudra team is looking forward to partnering and sharing in the growth of the Henkel brands. Under Radha’s (S. Radhakrishnan) able guidance, we are one of the strongest creative forces in the South.”

According to Mudra South executive vice president S Radhakrishnan, “Henkel has been a long standing client out of the Chennai office; and we have had the privilege to do some very good work on brands like Henko and Fa. We are excited with this assignment as Magikleen Oxy Power presents an opportunity to showcase some powerful work."

Mudra South also handles brands like Satyam, Prestige, RmKV Silks, Coffee Day Filter Coffee, Peter England, Epson, McDowell, Paragon, Henko, Fa, Hercules, Federal Bank, Deccan Herald, Cycle Agarbathis and Duroflex.

 
 
Henkel has been active in the field of detergents and household cleaning products for over 100 years. Henkel's business interest includes chemical products, surface technologies, adhesives, cosmetics / toiletries, detergents/household cleansers and industrial & institutional hygiene.
The Henkel Group is headquartered in Düsseldorf.