MUMBAI: Mudra Group’s creative agency, Interact Vision, has bagged the creative duties for Khaitan home appliances, which includes lights, switchgears, wires and cables.

The account, which is pegged at Rs 30 - 40 million, will be handled out of Kolkata. The incumbent agency for these businesses was JWT Kolkata.

Mudra group business director Kaustuv Bhadra said, “We are extremely pleased with the win. It’s great to know that Khaitan home appliances has entrusted Interact Vision for its brand building activities of its newly diversified business. The win has reaffirmed the group's capabilities as a truly integrated agency.”

“Our offering Interact Vision as a specialised offering in the Kolkata market is bearing fruit. Khaitan is a creditworthy win, we have more projects lined up for the IV specialized creative cell,” added Mudra and Interact Vision president Hemant Misra.

 
Until now, the Khaitan name has been synonymous with quality fans in India. Now, Khaitan is diversifying even further. It has added pumps, lights, home appliances, cables, wires and circuit breakers to its portfolio.