MUMBAI: Mudra MAX, part of the Mudra Group, has been awarded the media mandate of Shakti Pumps (India).
 
The size of the account is pegged at Rs 100 to 120 million.

Said Shakti Pumps (India) deputy general manager- marketing Ankit Patidar, "Considering our ambitious growth plans and vision to become the most valuable company amongst stainless steel submersible pump manufacturers, we felt the need to have a professional, informed approach towards media strategy and planning. We are pleased to have Mudra MAX as our media partner as we feel it is in sync with our approach as well as vision."
 
"With the Commonwealth Games a couple of years away, the need to build a good transport system in Delhi was really important and Meru answers that call. Our taxis will be fitted with a GPS/GPRS device that will allow us to locate taxis and deploy it efficiently," RoonAverred Mudra MAX media president LS Krishnan, "We are delighted to have the opportunity to partner Shakti Pumps as its media agency. It‘s a significant win for us. We will work together for all future launches and intend to help build the brand on a larger platform in the coming months."