MUMBAI: Mudra MAX, Mudra Group‘s integrated communications planning and implementation agency, bagged an astounding 21 awards out of the total 35 at the Outdoor Advertising Convention (OAC) this year. The tally includes 9 golds and 6 silvers and six merit certificates.
 
Mudra MAX won awards for a large variety of clients, including those from sectors in financial services, telecom, entertainment, media, automobiles, retail, hospitality and consumer durables. It won the Campaign of the Year award for its work on the Volkswagen launch campaign and Innovation of the Year award for the Aircel ‘Boat‘. It also swept the media plan category at the awards, winning media plan of the year - national for Aircel and media plan of the year - local for Aircel (Mumbai launch) and Hindustan Times (Mumbai).
 
Said Mudra Group MD & CEO Madhukar Kamath, "With every passing year, Mudra MAX has moved from strength to strength. After its fantastic showing at the ABBYs, it was delightful to witness Mudra MAX stamp its authority at the OAA awards as well. What is remarkable about Mudra MAX is its ability to produce collaborative work with partners within the group, co-creating unique solutions for every client."
 
JWT won gold for the on Birla Global Finance Car Loans - Sliced Car campaign in the financial services category.

JCDecaux bagged a gold as the media owner of the year. Cartel Outdoor Advertising, Macromedia Digital Imaging and Kinetic‘s Poster Publicity also won a gold award each.