MAM

Mudra creates national anthem for Big Cinemas

MUMBAI: Mudra Group has created a new National Anthem video for Big Cinemas, part of the Reliance ADA Group.


The video has been shot in sign language and enacted by children with a hearing/speech impairment. 
 
Says Mudra Group CEO Bobby Pawar, "The idea is centered on the thought, ‘Patriotism knows no language‘ and it is brought to life by hundreds of special kids singing the National Anthem with their hands."


The anthem was released on 26 January across Big Cinemas screens and will be played before the start of a movie. 
 
"Our idea was to use the Anthem to make people do more than just stand and sing; it is to make them feel a little differently about their country while driving home a strong message about unity in diversity. The film is the first part of a programme to engage people, on ground and on line, in a dialogue about how we can free our nation from the prejudices that can divide us," adds Pawar.


The Anthem has been directed by Amit Sharma of Chrome Pictures, based on the concept by Mudra Group. 
 
Says Sharma, "What appealed to me most was the challenge this idea posed at me as a film maker. It needed to be handled very sensitively without losing out on the impact. I went and met these kids and was really touched by the spirit they showed. So I decided not to use any actors - but got these real special kids to do. Special thanks to all the teachers and the kids for their cooperation and their spirit with which they displayed."
 

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