MAM

Mudra Connext bags media duties of Eastern Spices

MUMBAI: Mudra Connext, a part of Mudra Max (the Integrated Engagement and Experiential Agency), has been selected to handle the media mandate for Eastern Spices.


The size of the business is estimated to be over Rs 100 million and will be handled out of the Kochi office.
 
Eastern Condiments vice-chairman and CEO Navas Meeran says, “Eastern as a spices, seasonings & ready to cook brand, has a unique distribution & a strong retail presence with an equally strong equity amongst the consumers. To build on & to enhance the brand equity, Eastern has decided to partner with Mudra Max to provide brand Eastern, the right mix of marketing communication & media vehicles”.


Eastern Condiments (ECPL) started originally as a family-managed business and has since transformed into a professionally-run company operating throughout the length and breadth of the country. 
 
Currently, ECPL sells packaged spices (pure and mixed), seasoning products, dessert & snack mixes, ready to cook staple food that have a 12 per cent share of the organized spice market brands. Eastern has also made profit each year, through the last decade and grown at 25 per cent in the last 3 yearrs.
 
Mudra Connext executive VP, country head Manas Mishra says, “Eastern has shown faith in who we are and what we bring to the table. We are confident this partnership will be mutually beneficial. Over the past year, we have had major wins across offices, and this win tells us we are doing many things right.”

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