MRUC CEO Joseph Eapen quits

MUMBAI: Media Research Users Council (MRUC) chief executive officer Joseph Eapen has quit after an eight-month stint with the company. MRUC had roped in Eapen in April this year.

Eapen confirmed the development to “Yes I have decided to move on, but cannot share anything now,” Eapen said.
MRUC board had got Eapen to expand the scope of research to areas beyond print and outdoor as well as to substantially scale the quality and quantity of research across different media.

Recently, MRUC joined hands with Australia‘s oldest independent market research company, Roy Morgan Research (RMR), to launch the country‘s first national ‘Single Source‘ survey.
Before joining MRUC, Eapen was CEO of overnight television ratings monitoring agency aMap.
Eapen has 18 years of experience in media research in India and abroad and has done extensive research in print, television, radio as well as other consumer research.

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