MPS Food to spend Rs 200 mn towards marketing

BANGALORE: Kolkata-based organic and organic enriched food products? company MPS Food Products (MPS) has planned to spend Rs 200 million towards marketing of its products this fiscal, starting October 15.

The ATL activities include print, TVCs?, radio and outdoor. BTL activities include in-store sampling, in-store displays and events around the products.

MPS products are currently available in the eastern, western, north-eastern and southern parts of India. It has around 200 super stockists, 500 distributors and its products are available at 32000 retail points.

By the end of this fiscal, MPS intends to increase the counts to 500 super stockists, 1000 distributors and availability of its products across 50000 retail points. The print, television, outdoor and radio communications by the company will be area and language specific across the states that its products are available.

For television, MPS plans to use GEC channels ? Hindi as well as regional. Two TVCs? created by Madison?s creative arm BMB have been canned and will go on air soon.

?We will be launching our products in Delhi shortly. We already have our own retail hubs ? three in Kolkata, one in Guwahati and one in Bangalore that was opened today. We are planning to take the count to 8 by the end of this fiscal, including one more in Bangalore and one in Mumbai.Based on our expansion plans, we have taken on-board Vertebrand as consultants to help us build the brand across India,? revealed MPS CEO ? Marketing Dipankar Sinha while speaking with

Besides opening its retail hub, MPS also launched its new range of mixed masala and tomato ketch-up, mixed veg-pickle and mix fruit jam in new sachet packs at Bangalore today.

Media buying is done by MPS‘ internal creative agency Eye Vision.

Latest Reads
Ipsos India launches TrueFace

Ipsos India has launched TrueFace, an indigenously developed recruitment screening app, for Qualitative research.

MAM Marketing MAM
TAM AdEx reveals print, radio reducing spend on TV

A recent report created by AdEx, a part of TAM Media Research, has revealed how television medium uses others mediums i.e. print and radio for its own advertising and vice versa.

MAM Marketing Brands
DS Group rolls out 3 new TVCs for Pulse candy

Taking forward its ‘Pran jaaye par Pulse na jaaye’ narrative, Pass Pass Pulse, the candy from DS Group, has rolled out another set of three commercials.

MAM Media and Advertising Ad Campaigns
Artimas Fashions debuts One8 innerwear look of Virat Kohli

Artimas Fashions Private Limited, and licensee of One8 innerwear brand showcased the first look of its innerwear range today.

MAM Marketing Brands

National, 6th December 2018: Femina, India’s largest women’s brand, and, one of the best online destinations for beauty and wellness products, has announced the 5th edition of its marquee property Nykaa Femina Beauty Awards. The trendsetter in the beauty awards space has witnessed the...

MAM Marketing MAM
Tech, consumer behaviour, marketing create successful campaigns: Logicserve’s Prasad Shejale

Winning 50 awards in 2018 has not dented Logicserve Digital’s urge to keep progressing. The Indian media agency arm of Logicserve Group feels it still has a long way to go. In an exclusive conversation with, Logicserve Digital co-founder and CEO Prasad Shejale outlined the...

MAM Media and Advertising Digital Agencies
McCann India appoints Ashish Chakravarty as creative head

McCann India has a top level change Ashish Chakravarty has returned to McCann Worldgroup as executive director and head of creative, India. He will report to McCann Asia Pacific chairman, McCann Worldgroup India CEO and CCO Prasoon Joshi.

MAM Media and Advertising People
Racold launches #ShowerDecision campaign

Water heating solutions provider Racold has launched a new integrated marketing campaign called #ShowerDecision.

MAM Media and Advertising Ad Campaigns
Supari Studios produces new campaign for Clinique ‘We Hear You’

Digital content studio, Supari Studios, produced the latest campaign for Clinique’s Even Better range of products and is directed by Sameer Ghauri.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories