Monster Energy to sponsor two FIM races

MUMBAI: IMG Motorsports, part of the Events and Federations division within IMG Worldwide, has signed energy drink brand Monster Energy as the presenting sponsor of the individual world championship FIM Speedway Grand Prix series.

The multi-year sponsorship deal will also see Monster Energy become the title sponsor of team world championship which will be known as the FIM Monster Energy Speedway World Cup. A new logo featuring the Monster Energy brand has been designed for the SWC tournament, which takes place in July.

IMG Global Head of Motorsports Rob Armstrong said, "It’s a credit to the SGP series and the IMG Motorsports team that we have attracted a brand like Monster Energy. There are exciting times ahead for both the world championships with the Grand Prix series expanding into the Southern Hemisphere this year. I’m delighted to have Monster Energy on board and they have a huge part to play as we continue to develop truly great world championship events."

Monster Energy MD Jamal Benmiloud said, "We love this sport, from the athletes to the dedicated fans, so it’s great to be able to support both the SGP and SWC in their mission to grow this great sport. We’re delighted to play our part in presenting the FIM Speedway Grand Prix series and FIM Monster Energy Speedway World Cup. We can’t wait to catch up with speedway fans around the world this season. We’re looking forward to an exciting season ahead."

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