MUMBAI: MobiTV which provides television and digital radio services for mobile devices in the US and UK has announced the hire of ad executive Jack Hallahan as VP, advertising and brand partnerships.

 
As part of the executive team, Hallahan is charged with creating an exciting and interactive advertising experience for MobiTV's customers and forward thinking brands.

 
 
Hallahan brings over 20 years of advertising and marketing expertise to MobiTV, including a combination of both traditional and new media
experience in advertising, integrated marketing, and creating online brands. Prior to joining MobiTV, Hallahan served as Wirestone MD where he drove advertising strategies for Apple Computer and Tivo.

Hallahan said, "MobiTV's mobile television service provides advertisers with an incredibly powerful new medium that's capable of reaching hundreds of thousands of consumers today and many more in the near future. I look forward to working with companies to develop interesting ways to showcase their brands, entertain consumers and build brand loyalty in the mobile environment."

 
 
MobiTV chief marketing officer Dave Whetstone says, "Mobile advertising is in its infancy and just as MobiTV pioneered live television on mobile phones, we will be bringing compelling and entertaining forms of advertising to mobile consumers. Jack will be instrumental in our success as we help redefine traditional advertising with this exciting new medium for connecting with consumers."